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Denver, CO - USA
Mountain Time
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Marketing From the Heart |
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Take Your Pick to Read or Listen
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You can read this page or listen to the highlights by double-clicking on the play button  on the Audio Player below.
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Heart-Strings Marketingtm
Building Client Relationships
Whether you are a realtor, own a restaurant, cut hair, fix teeth, sell recreational vehicles, market nutritionals, or trim trees, with enough customers (patients or clients), you will exceed your financial goals. A pretty basic concept. Many businesses spend thousands of dollars on advertising to find new customers. Those dollars may be wasted depending on your treatment of those customers. It's far less expensive to keep customers than to find new ones.
Apply the concepts of Heart-Strings Marketingtm
- treat your customers like your best friend
- speak to them from your heart with compassion
- reduce your advertising budget by thousands
- reward your loyal, repeat customers for referrals
How is this done? No other medium is as effective as Greeting Cards. It tugs at the heart strings and shows them that you care.
Will a single birthday card transform your customers into loyal, raving supporters, who paint your business phone number on the side panels of their family SUVs Probably not.
If you want true, loyal clients, picture this scenario.
 | Scene #1:
Two days after visiting your business, Mary Johnson receives a greeting card from you, with a personal note in your handwriting (done by you or by ScyberBizTM) thanking her for her business.
Nice touch on your part. |
Scene #2:
A month later, Mary receives a birthday card on her 36th birthday. (It was sent out automatically for you and required no time or effort on your part.) She's growing more impressed with your professional customer appreciation. She shows the card to a girlfriend. |  |
 | Scene #3:
Then, Mary receives a greeting card wishing her a happy anniversary. She is stunned with your professional courtesy, and now you have her husband's attention. They both mention your business to a couple of their friends and business associates. |
Scene #4:
While finalizing the birthday party details for her pride and joy, who will turn nine-years-old in a week, Mary notices a birthday card from you to her son. Beyond stunned, Mary has never before experienced this level of compassion and thoughtful professionalism. You have earned her respect. |  |
 | Scene #5:
Finally, Mary receives your not-so-standard six-month appointment reminder in the form of a greeting card, with a personal heart-felt message, offering a discount or gift certificate for the multiple referrals she's sent you. How will Mary respond? How would you respond if you were Mary? |
That's Heart-Strings Marketing...
ScyberBiz sent the 5 greeting cards for you, so no additional time was taken out of your already hectic schedule. The cost to you was about $1.00 per card, plus postage. Did you get your money's worth? Most likely you did!
Direct mail pieces have 3 seconds before they hit the trash or fall into the "look at later" pile. Greeting cards are opened and read almost 100% of the time. Why? They contain good news, or inspiration, or a sense of being loved and cared for. They hold special meaning.
While a single greeting card is merely a great idea, a chain of greeting cards exert a remarkable snowballing influence on people. They Work!
The amazing part is this. When Mary first became your customer, she filled out a client information form, which was forwarded to ScyberBizTM. From there, she was placed into a scheduled, automated follow-up campaign. The Greeting Cards were printed with your message, stuffed, stamped and mailed for you. How's that for Impressive, Inexpensive, Effective and Heart-Felt! Five cards, $5.00 plus postage, and a minute of staff time makes good economic sense for a business marketing program that works, and it WILL work beyond your expectations.
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Examples of Businesses Using |
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Heart-Strings MarketingTM
Relationship Building Concept
Here are several excellent and quite successful examples of businesses utilizing the Greeting Card concept of marketing. The companies that ordered these custom cards are able to send them out individually or by the thousands. They can send them immediately, or schedule each card to go out on a different date, whenever they decide, automatically. Better yet, ScyberBizTM will even help you do it.
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Restaurants
Send out special offers for Birthday & Anniversary Clubs, Kids' Promotions, and Referral Programs.
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Nails, Hair and Day Spas
Introduce Yourself in the Area, or Send out Special Promotions
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Dentists
Appointment Reminders, Teeth Cleaning, Annual Exams, New Location, or Say Thank You
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Painters
Send a Thank You to new clients using your services or a reminder to past clients that it's time to paint again.
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Realtors
Stay in Touch with Personal Spheres, Farm Areas - Just Sold, Just Listed, and Thank-Yous.
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Boat Dealers
Inform Customers of Upcoming Sales, New Model Arrivals, Summer Specials and Closeouts
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Massage & Alternative Health
Offer Specials, tips on body care & nutrition, discounts for referrals
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Employment Agency
Remind local employers of your services - inform job applicants who are looking for work.
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Pizza & Fast Food
Announce New Delivery Areas, Special Promotions or Restaurant Openings
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Tire Stores
Thank Clients for Purchases, Send Reminders for Tire Rotation or Special Promotions
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Surveys
Find out your clients' opinions of your products or services, & gather client data
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Fitness Centers
Announce Membership Specials or Thank a Current Client for a New Referral
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Architects, Engineers and Contractors
Thank clients for their business, or vendors for their services
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RV Parks and Campgrounds
Confirm reservations or remind last year's customers to revisit
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Nightclubs and Entertainment
Announce Celebrity Engagements Schedule of Upcoming Performances, or Ladies' Nights
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Models, Actors and Musicians
Send out Photos of Yourself with Resume or Event Schedule Printed on the Inside
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Veterinarians
Send Birthday Cards to your animal clients or reminders of their next visit or shots
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Construction Contractors
Advertise Services to Neighborhood, Thank Clients
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Golf Courses
Announce Upcoming Golf Tournaments or Membership Details
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Accountants & Tax Preparers
List Services Inside the Card
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Recreational Vehicles
Thank customers for visiting, announce new model promotions
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Wigs & Toupees
Inform prospective buyers of your store location, hours and specials.
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Apartment Complexes
Announce vacancies, specials, pool parties or planned events for tennants.
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Organizations & Seniors' Clubs
Send out Monthly Event Schedule, Workshops, Classes or Activities to members and participants
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Heart-Strings Marketing Cards & Services
Click here to learn more about how to obtain these cards and our services to put your relationship marketing plan into action, if desired. Let your clients know that you care about them.
Developing strong relationships with customers is The Secret to a successful business. This has become a lost art because businesses lack the time, money or staff to follow-up and cater to customers.
ScyberBizTM understands. That's why we created "Heart-Strings MarketingTM. That's why we'll even do the work for you. Contact us for details on our pricing structure.
PLEASE NOTE: These greeting card designs above are the property of, and were provided by, Greeting Cards International and are being utilized as a business tool by ScyberBizTM. Customizations or special artwork and graphics can be created by ScyberBizTM to fit your business and special needs.
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NEED HELP?
Click Here to get your questions answered in our live online support, training and web conference room.
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