What is a Search Engine?
Starting with the basics... What is a Search Engine?
How Do I Find a Search Engine?
The search engines that are most commonly heard of and used are Google, MSN, Yahoo, Ask Jeeves, Alta Vista and AOL. Some of these are actually what's called Directories.
Search Engine List - There are literally hundreds of search engines for you to scour through the internet, to find anything you want. Many of them have very specific purposes which will be helpful in your business of Internet marketing. We have provided a list of various search engines so that you can become familiar with them and their primary purpose.
Search Engine Optimization
Search Engine Optimization is probably the most important step in internet marketing. If you aren't seen on the first few pages of a search, no one knows you exist, unless of course, you are promoting yourself by traditional marketing methods.
Thre are 2 ways to get to the top:
Sponsored - you pay to be placed there, or
Organic - you do it yourself - most cost-effective
Some of the key factors we focus on to "get you to the top" are:
- Keywords and keyword phrases
- Keyword current popularity
- Domain name selection
- Title tags
- Metatag description
- Web Page layout
- Graphic & photo relevance
- ALT tags
- Content - brief, concise & relevant
- Keyword placement in text
- Hyperlinks
- Incoming and outgoing links
- Menu Tabs, Header & Footer
Search Engine Submission
Submitting your site to search engines is the fast track to getting listed in the major search engines. There are only three major search engines out there they are Yahoo, Google and MSN. This is not in any order and not to say the only search engines.
Before we submit your web site to search engines we check to make sure that your web site meets the requirements of that particular search engine.
Such as Meta Tags, Title, Content and HTML
If content is king then inbound links would be queen. You have to market your web site to get rankings on search engines. In internet terms you must have links to your site this determines importance and relevance to users and search engines.
on the Audio Player below.
